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About

A global engineering studio, built senior.

IYC — Innovate Your Code — is a global software and AI engineering studio. We build full-custom systems for teams that have outgrown templates, plug-ins, and low-code.

How we think

Four principles that are also our character.

Senior engineers only.

No junior-heavy pyramid billed at senior rates. The people who scope it build it.

We own the outcome.

Measured on whether the system works in production, not on hours logged.

Architecture first.

We design for the load, cost, and failure modes before we write the code.

Built to hand over.

Documented and standards-based — run it with us or take it in-house. No lock-in.

Global

Distributed, senior, and time-zone aware.

A distributed team of senior engineers, working English-first across markets and time zones. We staff engagements with the people who scope them — no junior-heavy pyramid billed at senior rates.

We own being small as a strength: senior-only, deliberately.

How we work

Standards we hold on every system.

Code ownership and handover

Full IP transfer, documented, standards-based. Run it with us or take it in-house.

Testing and observability by default

Typed, tested, and instrumented from the first deploy — not bolted on at the end.

Security and confidentiality

The NDA discipline that makes our anonymized portfolio credible in the first place.

Documentation that outlives us

Architecture, decisions, and runbooks written for the team that operates the system.

WHO BUILDS THIS

The engineer accountable for the work.

Ibrahim Chehab

Founder & Engineering Lead

IYC is founder-led by design. The same engineer who scopes the architecture in discovery is in the code review, on the production deploy, and on the call when something breaks — there is no handover to a junior team after the contract is signed.

Background spanning healthcare data integration, multi-tenant SaaS platforms, and applied AI, for operators and scale-ups across MENA, the Gulf, and Europe. Specialists join for their phase; accountability does not move.

Founded
2024
Engagement model
Founder-led
Delivery
Remote, async-first
Working languages
English · French · Arabic

Start

Want senior engineers on the hard parts?

Tell us what you're building — we'll come back with a technical point of view.

Or email hello@iyc.global